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Collaborated with the iconic FC St. Pauli on a full website relaunch – plus a seamlessly integrated app powered by the same CMS. One unified content engine, two bold fan touchpoints. A club this passionate deserves a digital home to match – bold, fast, and proudly unconventional. 🤎
My contribution:
Product ownership, account direction, client acquisition, requirements engineering
Supported Münze Österreich in sharpening their e-commerce experience – keeping the online shop as precise, premium, and frictionless as the coins themselves.
My contribution:
Account Direction, Project Management
Revamped JobRad’s digital brand and website, pedaling the bike leasing pioneer to new heights in Germany and Austria.
My contribution:
Client acquisition, workflow design, requirements engineering, account direction
Created an employer branding website for BMK, proving that working in a public institution can be cool too.
My contribution:
Project management
Custom built and continually improved the global training app for Mercedes-Benz. Tailored for 35 professional groups, 132 countries, over 2000 trainings for more than 120,000 employees, in 11 languages. Boom.
My contribution:
Account direction, project management
Collaborated with one of Austria's largest universities, FH OÖ, on a website relaunch that made even the tech-averse professors smile. 12000+ content pages? Piece of cake!
My contribution:
Client acquisition, initial project setup, workflow design, requirements engineering
Supported the brand relaunch of Berenberg – crafting a digital presence that feels as refined as the bank itself.
My contribution:
Account Direction
Took HAPEKO, a personnel consulting and recruitment company, on an agile rollercoaster, complete with a shiny new rebrand, website relaunch, innovative digital services, and streamlined processes.
My contribution:
Initial project setup, account direction, project management
Partnered with Deutsche Bahn to sprinkle some UX/UI magic on the DB navigator app and create a 360° product campaign that left train enthusiasts cheering.
My contribution:
Digital consulting, account direction, stakeholder management, project management
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Rambled through the Indian countryside with activist Baratunde Thurston, creating digital content for Covestro. Got a thumbs-up from George Clooney for promoting his Netflix movie "Midnight Sky", while silencing Germany, Mexico and Poland for one minute straight.
Formed project teams based on astrological signs. Helped a health insurance company become digital-savvy. Supercharged Big Mike’s digital presence in waste management (yes, even trash can be glamorous). Braved the wild with Babybel. Twisted minds with the "Entwicklung wirkt" campaign.
Saw Gigi Hadid in all angles while on the marketing team at H&M. Launched a start-up selling plants online, officially becoming a plant parent. Tried many things, always learned something new, and had a blast along the way ☺️
Got an exciting project brewing? Let's connect on mail@sumah.de and have a chat!
Based in Vienna – available for on-site and remote-friendly work ✌️